A DIRECTOR-LED STUDIO

our story

OneDay is a director-led entertainment studio built on taste, craft, and the belief that great stories deserve new ways of being told.

Founded by filmmakers Samir Mallal and Bouha Kazmi, OneDay draws on decades of directing experience - from Sundance-recognized documentary work to billion-view music videos - to forge a bold, modern approach to filmmaking.

Since launching, the studio has produced over 20 minutes of original AI narrative content, featured in The New York Times, The Guardian, BBC, and Variety, underscoring how strongly this new model is resonating.

Collectively, the team’s work spans Cannes Lions, Clios, Webbys, selections to the Saatchi & Saatchi New Directors’ Showcase, a Best Young Director win and two nominations, and MTV and BRIT Award nominations. The founders have also set up TV shows at Hulu and HBO Canada, and their thought leadership has landed them on major panels at BBC Global News, Content London, MIT, and CES.

At its core, OneDay is a story-first studio where technology amplifies imagination, and filmmakers remain at the center of everything.

WHO WE ARE

Samir Mallal

Founder, CEO

Samir Mallal is an award-winning narrative and commercial film director and Sundance Grand Jury Prize nominee, who is a pioneer of VR filmmaking techniques. Mallal is the co-creator of the CBC/Hulu series Black Taj and directed Vest, a short film acquired by the BFI. He has created documentaries in places such as Nigeria and Bombay, and he’s excited about the potential for new AI tools to enable him to create films in record time about the most important issues facing the world. His work has also been recognised with Cannes Gold Lion, Clio and Webby awards, and a Canadian Screen Award nomination. He was also named Best Young Director at Cannes Lions and selected for Saatchi & Saatchi’s New Directors’ Showcase.

Samir Mallal

Founder, CEO

Samir Mallal

Founder, CEO

Bouha Kazmi

Partner, AI Creative Director

Bouha Kazmi is an award-winning director and AI Creative Director, recognized for visually impactful projects across music videos, commercials, and short films. He earned a nomination for Best New Director at the Shots Awards and was twice nominated for the Young Director Award at Cannes Lions, winning Best Music Video at LA Shorts Fest and Miami Short Film Festival. Kazmi directed Zayn Malik’s debut music video 'Pillowtalk', featuring Gigi Hadid, surpassing one billion views and earning nominations at MTV Music Video Awards and BRIT Awards. His acclaimed video for legendary French band Indochine's 'Station 13' was praised for its powerful portrayal of social injustice and received multiple nominations across major festivals, including Camerimage and UK Music Video Awards.

Bouha Kazmi

Partner, AI Creative Director

Bouha Kazmi

Partner, AI Creative Director

Our Values

AI generated cinematic shot of a crowd moving through a rainy city street, captured with soft focus and moody lighting.

Craft

We treat every frame, every decision, and every detail as design. From storytelling to toolmaking, we believe excellence lies in precision, taste, and intention.

Craft

We treat every frame, every decision, and every detail as design. From storytelling to toolmaking, we believe excellence lies in precision, taste, and intention.

Craft

We treat every frame, every decision, and every detail as design. From storytelling to toolmaking, we believe excellence lies in precision, taste, and intention.

AI generated high-speed industrial printing press producing sheets of printed material inside a large manufacturing facility.

Execution

Ideas mean nothing without delivery. We move fast, build intelligently, and execute with discipline, bringing vision to life without losing its soul.

Execution

Ideas mean nothing without delivery. We move fast, build intelligently, and execute with discipline, bringing vision to life without losing its soul.

Execution

Ideas mean nothing without delivery. We move fast, build intelligently, and execute with discipline, bringing vision to life without losing its soul.

AI generated atmospheric city traffic scene with cars moving through mist and diffused sunlight.

Trust

We believe creative integrity is non-negotiable. Our process is transparent, our workflows are rights-safe, and our collaborations are built on respect and accountability.

Trust

We believe creative integrity is non-negotiable. Our process is transparent, our workflows are rights-safe, and our collaborations are built on respect and accountability.

Trust

We believe creative integrity is non-negotiable. Our process is transparent, our workflows are rights-safe, and our collaborations are built on respect and accountability.

An AI generated close-up of two luxurious fur coats with a black chain-strap handbag, showcasing rich textures and upscale fashion details.

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